The Grassroots story

In 2002 four long term friends (one Vietnamese, one Australian and two British) decided to pull together their many years of experience manufacturing furniture and home ware in Vietnam to create something new and innovative products in a sustainable and responsible way. Grassroots Vietnam was born.

At Grassroots, we are committed to working with local communities in our area, continually developing traditional skills and materials to create exciting products that fit in and compliment modern lifestyles.

Grassroots is a responsible producer and adheres to labour regulations and social audits as well as maintains strict controls and oversight on production systems and product quality.

Maintaining relationships with our staff and our buyers are an important part of our business ethos. The majority of our original production team is still with us and we are also happy and proud to be still supplying many of the customers we had from our first year in production.

Grassroots products can be seen in many leading high streets stores around the world in a large part because of our capacity in producing volume whilst maintaining consistent quality and service.

Our factory of over 6,500 m2 of covered area is located less than sixty minutes from Ho Chi Minh City International airport, just outside Cu Chi and near to the famous “Cu Chi Tunnels".

We have at our factory a dedicated and highly experienced sampling team that works closely with our customers to help develop new shapes, weaves, colours and materials into commercially viable products.

Samples and costing can be done in a short time from detailed drawings, simple sketches or even pictures sent via email.

Grassroots is managed by Mr.Tuyen who is one of the senior founding partners and a dynamo of the industry. Over the years, he has pioneered many of the industry standards’ processes and created designs and shapes that have been copied all over the world

If you are looking for an innovative, reliable, responsible partner to produce quality woven home ware and furniture from natural or synthetic materials at competitive prices, Grassroots is what you are looking for.

Please contact us by email to organise a visit to our plant or to ask for more information.

The Grassroots story